1993: The Beginning of a Vision

Founded in 1993, Dutch & Habro set out to develop sustainable, eco-friendly solutions for pest management and home care. With a commitment to innovation and quality, the company aimed to transform lives by providing high-quality lifestyle products that empower consumers to “LIVE FREE.”

1998: Global Expansion & Consumer-Centric Approach

With a growing demand for fast-moving consumer goods (FMCG), household protection, and industrial chemicals, Dutch & Habro expanded its pesticide range to help consumers eliminate pests effectively. This marked the brand’s entry into global markets, gaining trust and recognition worldwide. Additionally, the company achieved ISO certification, reinforcing its commitment to quality in import and export operations.

2000: Diversifying for Consumer Needs

Recognizing evolving consumer demands, Dutch & Habro diversified its product portfolio, ensuring a broad range of home care and personal care solutions. This expansion solidified its position as a leader in self-reliant and innovative product development.

2003: Launch of D&H Chemicals

The introduction of D&H Chemicals in 2003 marked a significant milestone, enabling the company to serve industrial and commercial sectors with high-quality chemical solutions, further strengthening its global reputation.

2009: Entry into Consumer Care

A dedicated R&D wing for consumer product development was launched, leading to the introduction of Dutch & Habro’s first consumer care product. This move reinforced the company’s mission of creating easy-to-use, self-reliant solutions for everyday needs.

2011: Strengthening Market Presence

The launch of the household care category allowed Dutch & Habro to extend its reach across diverse consumer markets, making its products more accessible and strengthening its foothold in the industry.

2015: Innovation & Global Growth

By 2015, Dutch & Habro achieved a breakthrough in R&D, enhancing its product formulations to support a sustainable, eco-friendly lifestyle. With a strong consumer-first approach, the company saw exponential growth in MENA, Asia, the US, and Europe, with Asia contributing 40% of the group’s revenue.

2023: Pioneering the Future of FMCG

With continuous advancements in research, development, and sustainability, Dutch & Habro reaffirmed its commitment to innovation and consumer empowerment. Its environmentally responsible approach has solidified its position as a leader in the FMCG industry, ensuring that people worldwide can truly “LIVE FREE.”

A Global Presence for a Better Tomorrow

From its roots in the United States to its strategic expansion across the Gulf Cooperation Council (GCC), UAE, China, Africa, and India, Dutch & Habro has transcended borders, bringing its vision to consumers worldwide.

Empowering Lives. Innovating for the Future. Join the ‘LIVE FREE’ Movement with Dutch & Habro.